My Marketing Portfolio
Here's who I am & what I do
My name is Shelsea. I'm a detail-oriented, insight-driven marketer with over 4 years of marketing experience. I bridge strategy and execution through thoughtful campaigns, purposeful content, and building meaningful relationships between brands and their people.
What I Do
Ecommerce Merchandising
Selecting, photographing, and optimizing products for online sales using SEO tactics to maximize appeal, traction, and conversion.
Skills: Product curation, product valuation, photography, basic editing, SEO optimization
Integrated Marketing Communications
Designing end-to-end marketing campaigns that bring brand strategies to life, delivering consistent messaging that resonates with audience and solves real-world needs.
Skills: Market research, data analysis, insight generation, strategy planning
Social Media and Content Strategy
Developing platform-specific content strategies that engage audiences, strengthen brand presence, and foster brand loyalty.
Skills: Content ideation, creative direction, engagement tracking
Copywriting
Creating copies and captions to communicate branding and to drive audience interaction.
Skills: Audience understanding, brand voice development, formatting
